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New brand identity, New culture
During my tenure as Fractional CMO at Le Wagon, one of the largest tech bootcamps globally, I achieved a +20% YoY growth. When I joined, the marketing team was decentralized. I centralized the efforts and relaunched the brand, resulting in accelerated growth.
This included developing new brand positioning, architecture, and a revamped website, resulting in accelerated growth and a revitalized brand identity.
I cultivated a culture of growth, recruited top talent, and successfully launched new markets and products, including a brand-new B2B offering. Discover the project: https://blog.lewagon.com/news/le-wagon-takes-a-new-turn/
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