I created a UAE-wide game-making competition to inspire participants to pursue a game-making career and create their first games. Working with an agency, we designed the campaign identity and received over 50 press coverages in the UAE in one month.

I collaborated closely with regional marketing teams to effectively launch Uber's new brand identity. My team ensured international markets were represented, aligning regional nuances with the global strategy
for a seamless rollout.

Meetup Pro invited me as a featured guest in their series spotlighting top community builders. I participated in a global webinar discussing scaling communities from 0 to 100k members in the session titled "Launch a Global Community with Meetup Pro".

Following the new brand identity work, we launched a revamped website that positioned Juni Learning as a leader in 1:1 tutoring for high schoolers. We overhauled the entire website, refined the value proposition, and organized a major photoshoot to elevate the brand to the next level.

As the fractional CMO at Luko, I coached the team and tripled the number of clients. We launched a new brand identity, a revamped website, and Luko's inaugural TV and OOH campaigns in France, making Luko the #1 neoinsurance company in Europe.

During COVID-19 at Endless, I played a key role in designing a nonprofit campaign to ensure children maintained access to the internet for continued learning. This initiative was critical as over 12 million kids lacked home internet access during the pandemic.

I had the honor of serving as the main keynote speaker at Arkema USA's annual marketing gathering, where I presented on Account-Based Marketing to an audience of over 125 sales & marketing professionals

At Holberton School, we established a celebrity and tech influencer marketing program aimed at inspiring learners to embark on their coding journey. We curated events and scholarships that benefit all participants, collaborating with notable figures such as actress Priyanka Chopra and singer Ne-Yo.

I led the launch of a new brand identity alongside my talented team, which included featuring billboards in Times Square. Juni Learning is an online academy dedicated to teaching Computer Science to students across the US.

I was honored to be invited to speak at a keynote during the inaugural global conference hosted by Hotjar in New York City. The panel discussion emphasized the importance of inclusivity in product development.

During my tenure as Fractional CMO at Le Wagon, one of the largest tech bootcamps globally, I achieved a +20% YoY growth. When I joined, the marketing team was decentralized. I centralized the efforts and relaunched the brand, resulting in accelerated growth.

"Spread it with Spreadshirt" was a campaign I conceptualized and coordinated with my team. It aired on major TV channels in Germany, France, the UK, and the Nordics, resulting in over +30% growth across most markets.

My team and I revamped Holberton School's brand identity. Collaborating with designers, we created a new logo and updated the brand. We redesigned the website to support global expansion and launched new schools worldwide, elevating visibility.

I pioneered international growth marketing at Uber, establishing and launching performance marketing initiatives in EMEA, which led to triple-digit growth % in the region.

In my role as an advisor to Ravacan, a B2B SaaS company in the procurement space backed by top-tier VCs, I assisted in launching their stealth website and designing their go-to-market (GTM) strategy.